Our apparel is designed by and for unabashed dog lovers. We are the people who leave parties early to go home and snuggle with our 75lb. lap dogs. We are the people who don't think but know that our dogs are actually humans covered in fur. We are the people who literally can't even stop taking pictures of our precious pups all day long. Drool? Shmool! The more, the merrier! And don't forget that as part of our mission to help dogs in need, $1 from every sale will be donated to a reputable animal shelter or welfare organization.